19 skydivers had three minutes and 20 seconds to spell out the word Honda, inspired by the car manufacturer's new advertising strapline: "Difficult is worth doing".Organisers were yesterday hoping the weather in Spain would hold as the team practised. "There will be no time delay and no CGI [computer-generated imagery]. If it works, people will know who it's for. If it doesn't, they won't," said Ian Armstrong, Honda's manager of customer communications.
The stunt is a means of gaining publicity for Honda's new multi-million pound ad campaign, which features 45 skydivers promoting the Honda Accord by creating a series of shapes over the Mojave desert to reflect new features on the car.
Here's a few renderings of what is rumored to become the 2010 Dodge Charger. Why they didn't introduce the vehicle like this in the first place is beyond me but I'll put my money on the fact that the homie Topo will end up making this far before Dodge even makes a decision to make a move. Renderings my Mike Leonhard.
Check out Diko's SLR convertible tuckin' a set of Medellin's from the his GFG Forged Modular line of wheels. The Medellin sports an optional custom paint finish with a black top face, brushed windows and a chrome lip with a red accent strip.
The Majestics Car Club fund raiser went down yesterday at Elysian Park and the weather was perfect. In the morning the clouds rolled in and and the weather looked a bit unruly but in the end all it was all good…not too hot, not too cold and not a drop of rain fell. Hundreds came out to support the event and show Smiley some love and there was a bit of everything at the gathering including a few high end luxury rides, SUV's and motorcycles.
Smiley - the man that everyone came out to support.
The lil' homie Julian posted up besides Hustler 63. (more…)
DIFFICULT IS WORTH DOING: LIVE HONDA COMMERCIAL.
